THE direct edge PROCESS

We are here to help you WIN.

Each step of our process for creating a winning mail plan for your campaign is shown below.

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This is the beginning of your journey with Direct Edge and our process for creating a winning mail plan for your campaign. In this stage, we gather biographical information, issue positions, pictures, contact info for key campaign staff, and disclaimers we will need to use in your printed materials.
 

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This is the beginning of your journey with Direct Edge and our process for creating a winning mail plan for your campaign. In this stage, we gather biographical information, issue positions, pictures, contact info for key campaign staff, and disclaimers we will need to use in your printed materials.

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In this stage, we work with you to create the biographical narrative we will share with voters, learn to speak to voters as you do, and invest our time in getting to know you, your interests, your family, and your story.

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We will gain access to whatever database management system you wish to use for storing and sorting your campaign data (i360, gopdatacenter, etc) and do an analysis of your district based on several general selections, so that we begin to get a better understanding of the demographics, geographical constructs, vote history, and voter profiles of the district.

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As this is one of the most important elements to creating winning mail, we will work with you to put together photo shoots, work with selected photographers, and advise you on the best way to use photography to communicate a winning message to voters through imagery.

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Diving into numbers is something we love to do at Direct Edge. We enjoy cross-tabs. We are nerds too! We will look at what voters are concerned about, who is most likely to be influenced by our message, and begin formulating the kind of plan that moves numbers and gets votes on election day. Figuring out the right message to put in mailboxes.

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Once we have reviewed the polling data, Direct Edge will use that information along with the data we have analyzed to find the right people to persuade, influence, and move to action.

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Working with the campaign team and the within the budget, we will create a mail timeline working backwards from election day and/or the opening of early voting so that the right message, gets to the right people at the right time.

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After all the plans have been generated and we have all the information we need to put a winning plan in place, it is time to produce. Working with a nationwide network of vendors, we get your pieces printed and mailed on-time so that we meet our timeline and the budget – maximizing your every campaign dollar.

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In our short existence, Direct Edge has a winning record that is hard to match. In our six years, we have worked across the country winning election after election. Putting together every element of this winning process, Direct Edge is poised to help your campaign to victory on election day. We take our process seriously and know that it works. Join hundreds of winning candidates and let us help you win!


Ready to get started? You can either download our checklist or reach out to get start you using on of the buttons below.